Category: Mobile

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Factors That Affect LED Screens Advertising Cost, Advantages to the Advertiser

Billboard advertising costs are referenced in cost per mille (CPM), or cost per thousand impressions, and are affected by circulation, demographics, and impressions. Together, these factors inform the billboard’s out-of-home (OOH) rating, as determined by Geopath, an audience location measurement tool.

A billboard’s OOH rating is based on three factors:

  • Circulation: Circulation is the total volume of traffic that passes the billboard, as derived from transportation authorities. The circulation does not take into account whether passersby see your ad.
  • Demographics: A billboard’s demographics are a breakout by age, gender, and income level of people who typically pass a billboard. Expect to pay more to advertise to people with higher income levels.
  • Impressions: Impressions are the likely number of people who actually see the ad, based on the size of the billboard, visibility, the speed at which people are passing, and other factors. This is derived from the circulation and the location of the billboard.

Advantages to the Advertiser

  • Zero production cost (with a static billboard the advertiser has to be pay to produce a vinyl to post)
  • Quicker posting time/no posting window (with a static billboard, you need to account for a few days to a week to print your vinyl and then the outdoor company technically has a 5 day posting window to get you up) – with digital they can “post” you almost immediately
  • Creative rotations, copy changing & day-parting – with a digital bulletin you run multiple different creative executions, or change them out hourly/daily/weekly or even by day-part (i.e. different creative in the morning vs afternoon vs evening)
  • Additional creative flexibility for dynamic creative – digital boards can do countdowns, live score updates, weather triggers and so many other things
  • More flexibility for short-term flights (typically billboards are sold in 4-week flights but with digital you can easily buy a shorter duration)

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What is Digital Outdoor Advertising? Traditional Billboards vs Digital Billboards, Who Billboard Advertising Is Right For

Digital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.

Digital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that OOH advertising delivers quadrupled activity on a dollar spent compared to its offline competitors – TV, radio, and print.

How does DOOH benefit brands?

The outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships.

One of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium.

In the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. Digital outdoor signage became the go-to option to display safety measures and public health messages.

Traditional Billboards vs Digital Billboards

Physical billboards have a lot of advantages over digital billboard advertising. Placement of physical billboard ads is widely available because the infrastructure has existed for several decades. Additionally, printed advertisements are not subject to glitches and power outages like digital billboards.

Traditional Billboards
Digital Billboards
Typically less expensive
More dynamic ads, which make ads more effective
More existing inventory
Better targeting with the ability to display ads during specific hours of the days or days of the week
Not subject to glitches
More flexibility as you can update and optimize ads quickly

Who Billboard Advertising Is Right For

Billboard advertising works best for businesses boosting brand awareness or advertising specific store locations. Billboards located on highways that advertise local businesses are extremely actionable because the audience is already nearby. In addition, billboards are a great way to promote your brand if you don’t need immediate conversions.

If you’re still on the fence about whether or not billboard advertising is right for your business, consider the following questions:

  • Does your product pass the eight-second rule? If you can’t make your pitch in eight seconds, then billboards are not for you. The stagnant nature of traditional billboards is also ineffective if your message requires interpretation.
  • Is your product relevant to a mass audience? If your product is only relevant to 10% of the population, you’ll waste a lot of money on “unnecessary” billboard impressions. For example, a distributor of vegan food products likely only appeals to the 7% of Americans who identify as vegan.

The main benefit of Digital advertising is that you can reach a large number of people within a specific geographical area. This is great for those starting a business or local businesses in general, whose target audience is very broad, yet within one geographic area. For example, everyone eats, so restaurant digital ads are effective.

  • Restaurants and shops
  • Real estate agents
  • Law firms
  • Local financial institutions
  • Medical facilities
  • Fitness centers
  • Location education providers
  • Home services (e.g., heating and oil, landscaping, construction)
  • Nonprofits and public service announcements

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Telegram is launching Sponsored Messages – a tool that allows anyone to promote their channels and bots. Here is what you should know

1. There will be no ads in chats on Telegram. If you use Telegram as the messenger that we launched in 2013 – you will never see a sponsored message. Sponsored messages can’t appear in your chat list, private chats or groups.

2. User data will not be used to target ads. As with everything we do, our main priority is protecting the private data of our users. That’s why unlike other apps we will not use your private data to display ads.

Sponsored messages on Telegram are shown only in large public one-to-many channels with 1000+ members – and are based solely on the topic of the public channels in which they are shown. This means that no user data is mined or analyzed to display them.  

3. Sponsored messages will be unobtrusive. Official sponsored messages are limited to 160 characters of text – without media or external links. You may see a maximum of one sponsored message per channel – and only after you’ve finished reading any new posts.

4. We are fixing ads that are already here. Some admins of one-to-many channels on Telegram already post ads in the form of regular messages. We hope that Sponsored Messages will offer a more user-friendly and less chaotic way for people to promote their channels and bots.

Sponsored messages are currently in test mode and are not available to everyone. Once they are fully launched and allow Telegram to cover its basic costs (such as equipment and data centers that are used by channel admins to deliver their content to our hundreds of millions of users), we plan to start sharing ad revenue with the admins of the channels where Sponsored Messages are displayed – because it is fair.

5. With Telegram you’re more ad-free than with WhatsApp. WhatsApp already shares user data with advertisers [1] [2] – even though they don’t show ads themselves. On Telegram, however, advertisers will never get your private data. Besides, if you use Telegram the way you use WhatsApp, you will never see a single ad. Sponsored messages can only appear in channels, which are a unique social networking feature Telegram added several years after launch. If WhatsApp introduces a similar feature, they are likely to also display ads there, like their parent company already does on Instagram and Facebook.

Online ads should no longer be synonymous with the abuse of user privacy. We’d like to redefine how a tech company should operate by setting an example of a self-sustainable platform that respects its users and content creators.

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Pavel Durov, CEO of Telegram, about free speech, privacy, Facebook, WhatsApp, encryption and selling of user data

I hear Facebook has an entire department devoted to figuring out why Telegram is so popular. Imagine dozens of employees working on just that full-time.

I am happy to save Facebook tens of millions of dollars and give away our secret for free: respect your users.

Millions of people are outraged by the latest change in WhatsApp Terms, which now say users must feed all their private data to Facebook’s ad engine [1]. It’s no surprise that the flight of users from WhatsApp to Telegram, already ongoing for a few years, has accelerated.

At about 500 million users and growing, Telegram has become a major problem for the Facebook corporation. Unable to compete with Telegram in quality and privacy, Facebook’s WhatsApp seems to have switched to covert marketing: Wikipedia editors have recently exposed multiple paid bots adding biased information into the WhatsApp Wikipedia article [2].

We have also detected bots which spread inaccurate information about Telegram on social media. Here are the 3 myths they are pushing:

Myth 1. “Telegram’s code is not open-source”. In reality, all Telegram client apps have been open source since 2013 [3]. Our encryption and API are fully documented and have been reviewed by security experts thousands of times. Moreover, Telegram is the only messaging app in the world that has verifiable builds both for iOS and Android [4]. As for WhatsApp, they intentionally obfuscate their code, making it impossible to verify their encryption and privacy.

Myth 2. “Telegram is Russian”. In fact, Telegram has no servers or offices in Russia and was blocked there from 2018 to 2020 [5]. Telegram is still blocked in some authoritarian countries such as Iran, while WhatsApp and other “supposedly secure” apps have never had any issue in these places.

Myth 3. “Telegram is not encrypted”. Every chat on Telegram has been encrypted since launch. We have Secret Chats that are end-to-end and Cloud Chats that also offer real-time secure and distributed cloud storage [6]. WhatsApp, on the other hand, had zero encryption for a few years, and then adopted an encryption protocol funded by the US Government [7]. Even if we assume that the WhatsApp encryption is solid, it’s invalidated via multiple backdoors and reliance on backups [8].

In 2019 alone, Facebook spent almost 10 billion dollars on marketing [9] (I guess this includes paid bots on Wikipedia and other sites).

Unlike Facebook, Telegram doesn’t spend any money, let alone billions of dollars, on marketing. We believe that people are smart enough to choose what is best for them. And, judging by the half a billion people using Telegram, this belief is justified.

 

In the first week of January, Telegram surpassed 500 million monthly active users. After that it kept growing: 25 million new users joined Telegram in the last 72 hours alone. These new users came from across the globe – 38% from Asia, 27% from Europe, 21% from Latin America and 8% from MENA.

This is a significant increase compared to last year, when 1.5M new users signed up every day. We’ve had surges of downloads before, throughout our 7-year history of protecting user privacy. But this time is different.

People no longer want to exchange their privacy for free services. They no longer want to be held hostage by tech monopolies that seem to think they can get away with anything as long as their apps have a critical mass of users.

With half a billion active users and accelerating growth, Telegram has become the largest refuge for those seeking a communication platform committed to privacy and security. We take this responsibility very seriously. We won’t let you down.

Those of you who have used Telegram for the last several years know we’ve been consistent both when it comes to defending private data and to improving our apps. For those of you who just joined and are wondering what Telegram stands for, I’d like to quote my post from 2018:

You – our users – have been and will always be our only priority. Unlike other popular apps, Telegram doesn’t have shareholders or advertisers to report to. We don’t do deals with marketers, data miners or government agencies. Since the day we launched in August 2013 we haven’t disclosed a single byte of our users’ private data to third parties.

We operate this way because we don’t regard Telegram as an organization or an app. For us, Telegram is an idea; it is the idea that everyone on this planet has a right to be free.

Since my last post, the already massive influx of new users to Telegram has only accelerated. We may be witnessing the largest digital migration in human history. 

Following this global phenomenon, two presidents started their Telegram channels:

The President of Brazil – @jairbolsonarobrasil 

The President of Turkey – @RTErdogan

They join a list of other heads of state already present on the platform:

The President of Mexico – @PresidenteAMLO

The President of France – @emmanuelmacron

The Prime Minister of Singapore – @leehsienloong 

The President of Ukraine – @V_Zelenskiy_official

The President of Uzbekistan – @shmirziyoyev

The President of Taiwan – @iingtw 

The Prime Minister of Ethiopia – @AbiyAhmedAliofficial

The Prime Minister of Israel – @bnetanyahu 

(Note that such verified accounts typically show a blue check mark in your chat list and search results.)

We are honored that political leaders, as well as numerous public organizations, rely on Telegram to combat misinformation and spread awareness about important issues in their societies.

Unlike other networks, Telegram doesn’t use nontransparent algorithms to decide whether a subscriber will see content they subscribed to or not. As a result, Telegram channels are the only direct way for opinion leaders to reliably connect with their audiences. 

By removing the manipulative algorithms that have become synonymous with 2010s technology platforms, Telegram channels restore transparency and integrity to public “one-to-many” communication.

 

[1] – WhatsApp Gives Users Ultimatum – Share Data with Facebook or Lose Access 

[2] – In December 2020, the Wikipedia article about WhatsApp had the label “This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia’s terms of use”. Related investigation is discussed here. 

[3] – Telegram Source Code

[4] – Reproducible Builds for Telegram Apps

[5] – On Digital Resistance in Russia

[6] – On Telegram Encryption 

[7] – U.S. Government Funded The WhatsApp Encryption

[8] – Why WhatsApp Will Never Be Secure 

[9] – Facebook Marketing Spending from 2010 to 2019

On Apple-Google censorship https://t.me/durovschat/518801

On making server-side code open https://t.me/durovschat/515221

On a privacy-conscious ad platform  https://t.me/durovschat/527441

On US-based encrypted apps https://t.me/durovschat/519187

On encryption vs. usability when using Secret Chats vs Cloud Chats https://t.me/durovschat/527081

On maximising security of communication https://t.me/durovschat/527134

On storing hashed phone numbers https://t.me/durovschat/551030

On how Telegram stores data https://t.me/durovschat/544164

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Farmers Could Soon Be Hedging Their Risks With Decentralized Weather Data

Farmers are likely the hardest hit by weather unpredictability. For many, severe weather conditions can lead to the loss of their livelihood, or even starvation. Although farmer insurance has been around for decades — if not centuries — according to Jha, it is unaffordable for the vast majority:

“If you had less than two hundred thousand dollars in premium to spend, you actually had no real access.”

Arbol blockchain infrastructure. Source: Arbol.

Jha claims that Arbol both lowers the entry barrier and makes hedging less expensive. With blockchain, settlements and payouts can be instant, whereas in the centralized world, participants may have to wait weeks, if not months. 

Farmers can hedge against various adverse weather conditions having a negative impact on their crops. They can buy a hedge — for example, if a temperature in their region reaches a critical level, which will trigger an automatic payout. By adding Chainlink’s oracalized weather data feeds, the company’s platform has become more decentralized and resilient. 

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Social Networks – secure, decentralized – have you deleted Facebook, Twitter and Instagram yet?

 These token-enabled communication platforms may help you take the leap.

  • Minds: A censorship-resistant social network that integrates ERC-20 tokens

  • Peepeth: Like Twitter, but decentralized and token-integrated.

  • Akasha: A decentralized social network built on Ethereum.

  • Numa: A no-frills, distributed social media platform.

  • Indorse: Coding assessment platform and online code review for programmers, by programmers.

  • Cent: The income-generating social network, enabling anyone to earn money by sharing their wisdom and creativity.

  • Livepeer: Open source video infrastructure services for live video broadcasting.

  • Refereum: Earn rewards for playing games, watching streams, and sharing gaming content with your friends.

  • VouchForMe: A distributed insurance platform based on social proof built on Ethereum.

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Online voting platform security and decentralization, global, regional & local solutions to elections

According to a June 7 paper from researchers at the Massachusetts Institute of Technology and University of Michigan, Democracy Live’s popular online voting platform, OmniBallot, is vulnerable to vote manipulation. Many states have tried OmniBallot, which uses Amazon Web Services to lock in votes, but it has faced security issues. A more decentralized online voting is part of the solution to protect ballots, the researchers say. 

Cryptographic end-to-end verifiability plays a key role

The researchers believe that a decentralized approach in which a voter does not need to trust a particular client device or official election software or servers is essential for secure remote voting. 

As a solution, the researchers put forward an end-to-end verifiability protocol like cryptographic E2E-V. They say such a protocol would allow each voter to independently check whether their vote is correctly recorded and included in the election result. They emphasis that: 

“Although experts hold that E2E-V should be a requirement for any Internet voting system, they simultaneously caution that “no Internet voting system of any kind should be used for public elections before end-to-end verifiable in-person voting systems have been widely deployed and experience has been gained from their use” 
Online voting platform vulnerability

Studies found out that the OmniBallot platform’s simplistic web-based approach system and its extensive usage of third-party services and infrastructure is putting voters’ privacy and vote accuracy in jeopardy. 

OmniBallot reportedly has no intention to seek any decentralized solution. The protocol it uses provides no way for anyone to verify that accuracy of the ballout sections. This will lead cyberattackers to gain control of the platform and change recorded votes without anyone even noticing.

In order to make votes more accessible to all, OmniBallot has turned the traditional voting of letting voters print ballouts and returning it through the mail to allowing voters to return their ballouts online. This web-based system handles blank ballot delivery, ballot marking, and online voting. 

As Cointelegraph reported previously, Congress is looking into developing a blockchain-based end-to-end encrypted system to allow remote Senate voting

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MyEtherWallet to Offer ‘.Crypto’ Blockchain Domains to 1 Million Users

Unlike with traditional domain registration, custody of the domain is tied to the specific wallet and is not controlled by any centralized entity.

The .crypto domain is based on Unstoppable Domains’ smart contracts on Ethereum, which are responsible for assigning the domains and looking up the addresses.

It is separate from the Ethereum Name Service (ENS), which assigns .eth domains, but the functionality is similar. Unstoppable Domains can tie the .crypto domain to an Ethereum wallet, making it possible to send money to human-readable addresses.

Building an uncensorable web

The company is also pushing the .crypto domain as an uncensorable alternative to existing web addresses.

Since it falls outside of the traditional domain name infrastructure, normal browsers cannot open .crypto websites. As reported by Cointelegraph in March, the Opera browser entered into a partnership with Unstoppable Domains to accept blockchain-based domains. 

Opera nevertheless only holds 2.2% of the global market share. For Chrome users, Unstoppable Domains released a browser extension.

The company stresses that blockchain domains are not going to make the web uncensorable by themselves, but they help users bypass restrictions when publishing content.
— Citește pe cointelegraph.com/news/myetherwallet-to-offer-crypto-blockchain-domains-to-1-million-users

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Latest news on Crypto industry & bitcoin bull run

?Only 376 people own the third of all issued Ethereum coins, and 20% of bitcoins are in the hands of 448 people, analysts of Chainalysis calculated.

?Opera Web 3’s crypto wallet will soon start supporting Tron cryptocurrency, as well as other altcoins throughout the year.

?On May 15, the Stellar blockchain ceased to function correctly for two hours due to the fact that all trusted validators from the Stellar Development Foundation, chosen by the majority of network validators, were offline.

?The outflow of funds from cryptographic, including Bitfinex, BitMEX and Kraken, has exceeded the inflow by $622 million over the past five days.

?The US Securities and Exchange Commission (SEC) again postponed consideration of the Bitcoin-ETF application from Bitwise.

?Because of the hacker attack on the Binance exchange, among the holders of crypto assets, the demand for hardware wallets from Ledger has doubled. After updating the security systems, the exchange will add support for hardware wallets.

?Blockstream has launched its first Liquid Sidechain product for the simple release of adjustable security tokens.

?After hardfork of Bitcoin Cash, on May 15, the network started having technical problems: updated and non-updated nodes also split into different chains, which is why the Bitcoin Cash network became unsafe for transactions. The developers managed to create a patch and stabilize the system.