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Factors That Affect LED Screens Advertising Cost, Advantages to the Advertiser

Billboard advertising costs are referenced in cost per mille (CPM), or cost per thousand impressions, and are affected by circulation, demographics, and impressions. Together, these factors inform the billboard’s out-of-home (OOH) rating, as determined by Geopath, an audience location measurement tool.

A billboard’s OOH rating is based on three factors:

  • Circulation: Circulation is the total volume of traffic that passes the billboard, as derived from transportation authorities. The circulation does not take into account whether passersby see your ad.
  • Demographics: A billboard’s demographics are a breakout by age, gender, and income level of people who typically pass a billboard. Expect to pay more to advertise to people with higher income levels.
  • Impressions: Impressions are the likely number of people who actually see the ad, based on the size of the billboard, visibility, the speed at which people are passing, and other factors. This is derived from the circulation and the location of the billboard.

Advantages to the Advertiser

  • Zero production cost (with a static billboard the advertiser has to be pay to produce a vinyl to post)
  • Quicker posting time/no posting window (with a static billboard, you need to account for a few days to a week to print your vinyl and then the outdoor company technically has a 5 day posting window to get you up) – with digital they can “post” you almost immediately
  • Creative rotations, copy changing & day-parting – with a digital bulletin you run multiple different creative executions, or change them out hourly/daily/weekly or even by day-part (i.e. different creative in the morning vs afternoon vs evening)
  • Additional creative flexibility for dynamic creative – digital boards can do countdowns, live score updates, weather triggers and so many other things
  • More flexibility for short-term flights (typically billboards are sold in 4-week flights but with digital you can easily buy a shorter duration)

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What is Digital Outdoor Advertising? Traditional Billboards vs Digital Billboards, Who Billboard Advertising Is Right For

Digital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.

Digital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that OOH advertising delivers quadrupled activity on a dollar spent compared to its offline competitors – TV, radio, and print.

How does DOOH benefit brands?

The outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships.

One of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium.

In the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. Digital outdoor signage became the go-to option to display safety measures and public health messages.

Traditional Billboards vs Digital Billboards

Physical billboards have a lot of advantages over digital billboard advertising. Placement of physical billboard ads is widely available because the infrastructure has existed for several decades. Additionally, printed advertisements are not subject to glitches and power outages like digital billboards.

Traditional Billboards
Digital Billboards
Typically less expensive
More dynamic ads, which make ads more effective
More existing inventory
Better targeting with the ability to display ads during specific hours of the days or days of the week
Not subject to glitches
More flexibility as you can update and optimize ads quickly

Who Billboard Advertising Is Right For

Billboard advertising works best for businesses boosting brand awareness or advertising specific store locations. Billboards located on highways that advertise local businesses are extremely actionable because the audience is already nearby. In addition, billboards are a great way to promote your brand if you don’t need immediate conversions.

If you’re still on the fence about whether or not billboard advertising is right for your business, consider the following questions:

  • Does your product pass the eight-second rule? If you can’t make your pitch in eight seconds, then billboards are not for you. The stagnant nature of traditional billboards is also ineffective if your message requires interpretation.
  • Is your product relevant to a mass audience? If your product is only relevant to 10% of the population, you’ll waste a lot of money on “unnecessary” billboard impressions. For example, a distributor of vegan food products likely only appeals to the 7% of Americans who identify as vegan.

The main benefit of Digital advertising is that you can reach a large number of people within a specific geographical area. This is great for those starting a business or local businesses in general, whose target audience is very broad, yet within one geographic area. For example, everyone eats, so restaurant digital ads are effective.

  • Restaurants and shops
  • Real estate agents
  • Law firms
  • Local financial institutions
  • Medical facilities
  • Fitness centers
  • Location education providers
  • Home services (e.g., heating and oil, landscaping, construction)
  • Nonprofits and public service announcements

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Telegram is launching Sponsored Messages – a tool that allows anyone to promote their channels and bots. Here is what you should know

1. There will be no ads in chats on Telegram. If you use Telegram as the messenger that we launched in 2013 – you will never see a sponsored message. Sponsored messages can’t appear in your chat list, private chats or groups.

2. User data will not be used to target ads. As with everything we do, our main priority is protecting the private data of our users. That’s why unlike other apps we will not use your private data to display ads.

Sponsored messages on Telegram are shown only in large public one-to-many channels with 1000+ members – and are based solely on the topic of the public channels in which they are shown. This means that no user data is mined or analyzed to display them.  

3. Sponsored messages will be unobtrusive. Official sponsored messages are limited to 160 characters of text – without media or external links. You may see a maximum of one sponsored message per channel – and only after you’ve finished reading any new posts.

4. We are fixing ads that are already here. Some admins of one-to-many channels on Telegram already post ads in the form of regular messages. We hope that Sponsored Messages will offer a more user-friendly and less chaotic way for people to promote their channels and bots.

Sponsored messages are currently in test mode and are not available to everyone. Once they are fully launched and allow Telegram to cover its basic costs (such as equipment and data centers that are used by channel admins to deliver their content to our hundreds of millions of users), we plan to start sharing ad revenue with the admins of the channels where Sponsored Messages are displayed – because it is fair.

5. With Telegram you’re more ad-free than with WhatsApp. WhatsApp already shares user data with advertisers [1] [2] – even though they don’t show ads themselves. On Telegram, however, advertisers will never get your private data. Besides, if you use Telegram the way you use WhatsApp, you will never see a single ad. Sponsored messages can only appear in channels, which are a unique social networking feature Telegram added several years after launch. If WhatsApp introduces a similar feature, they are likely to also display ads there, like their parent company already does on Instagram and Facebook.

Online ads should no longer be synonymous with the abuse of user privacy. We’d like to redefine how a tech company should operate by setting an example of a self-sustainable platform that respects its users and content creators.

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The Social Dilemma – The Official Trailer – Cloud Breaking Big Tech Companies – Facebook, Google, YouTube, Twitter, Instagram etc.

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Social Networks – secure, decentralized – have you deleted Facebook, Twitter and Instagram yet?

 These token-enabled communication platforms may help you take the leap.

  • Minds: A censorship-resistant social network that integrates ERC-20 tokens

  • Peepeth: Like Twitter, but decentralized and token-integrated.

  • Akasha: A decentralized social network built on Ethereum.

  • Numa: A no-frills, distributed social media platform.

  • Indorse: Coding assessment platform and online code review for programmers, by programmers.

  • Cent: The income-generating social network, enabling anyone to earn money by sharing their wisdom and creativity.

  • Livepeer: Open source video infrastructure services for live video broadcasting.

  • Refereum: Earn rewards for playing games, watching streams, and sharing gaming content with your friends.

  • VouchForMe: A distributed insurance platform based on social proof built on Ethereum.

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Facebook Libra 2.0 Explained in 5 minutes, planned for World Payments Systems Disruption in 5 years

What is Libra

Libra is a permissioned, blockchain-based stablecoin payment system.

The Libra payment system will support single-currency stablecoins and a multi-currency coin (LBR) that will be a digital composite of some of the single-currency stablecoins available on the Libra network.

All Libra coins will be fully backed by cash & cash equivalents and short-term government securities held by a geographically distributed network of custodian banks.

History

Libra’s origins can be traced back to 2017 when Libra co-creator and Calibra head of strategy, Morgan Beller, became the first person at Facebook’s secret blockchain initiative. Month’s later, CEO Mark Zuckerberg expressed his desire to “go deeper and study the positive and negative aspects of” cryptocurrencies in his New Year’s resolution post.

On May 8, 2018, Facebook Vice President David Marcus announced that he would be moving from Facebook’s Messenger division to lead Facebook’s blockchain initiative, kicking the initiative into high gear. By February 2019, there were more than 50 engineers working on the project.

In May 2019 it was confirmed that Facebook planned to launch a stablecoin backed by multiple currencies as part of a payments network designed to enable billions of users to make online purchases and transfer money between each other.

Announcement

On June 18, 2019 Facebook officially unveiled Libra: it’s permissioned blockchain-based payment system. It’s token, Libra, would be a stablecoin fully backed by a basket of fiat currencies and government securities, held in the “Libra Reserve.” Facebook also announced that it would develop a digital wallet for the project under its new subsidiary called Calibra, led by Libra co-creators Morgan Beller, David Marcus and Kevin Weil.

The Libra blockchain and Libra Reserve would be governed by the Libra Association: a Swiss based membership organization responsible for the governance of the Libra network and development of the Libra project. The 27 members planned to invest $10 million a piece to receive Libra Investment tokens and become validators of the Libra network.

Although the project would be permissioned at launch, the association aimed to begin transitioning to permissionless governance and consensus within five years.

Regulatory Pushback

Libra received immediate pushback from regulators around the world who expressed concerns over privacy and the potential challenge to various nation’s monetary sovereignty. As a result, just one month after the project was announced, Facebook assured that Libra would not launch until all regulatory concerns were fully addressed. Facebook executives proceeded to go through a series of hearings and meetings with US Congress and various governments in an attempt to alleviate regulatory concerns.

In September 2019, it was reported that the Libra reserve basket would consist of 50% US dollars, 18% Euro, 14% Japanese Yen, 11% Pound sterling and 7% Singaporean dollars. This US friendly composition wasn’t enough to quell anxieties and regulatory pressures persisted. In October 2019, PayPal became the first company to walk away from the Libra Association, with several other high profile founding members following suit, including Visa and Mastercard.

In January 2020, it was reported that the Libra Association was weighing a shift to a multiple stablecoin framework with each backed by their own individual currencies. This differed from their initial approach of a single stablecoin backed by a composite basket of fiat currencies.

Libra’s Revised Plan

On April 16, 2020 Libra unveiled its revised plan. As rumored, Libra transitioned to a framework featuring multiple single-currency stablecoins, in addition to its multi-currency Libra coin. Under the new model, each single-currency stablecoin will be backed by its respective fiat currency and government securities – i.e. the US dollar stablecoin will be backed by a reserve of US dollars and US government securities.

The multi-currency Libra coin on the other hand would be a composite of some of the single-currency stablecoins available on the Libra network. This differs from the initial proposal for a standalone currency backed by a basket of various fiat currencies and government securities sitting in a single reserve. The new Libra Coin proposal looks less like a currency and more like the SDRs maintained by the IMF. Libra Coins represent a claim on stablecoins held in various reserves within the network. This is one step removed from representing a direct claim on multiple fiat currencies and government securities sitting in the Libra Reserve.

According to the revised white paper, these changes were made to address policymaker’s key concerns. The revised plan further includes a more comprehensive compliance framework, the abandonment of plans to transition to a permissionless system and plans for strengthening the Libra Reserve design. Also to the delight of policymakers, t will allow for easier integration of central bank digital currencies to replace corresponding single-currency stablecoins.

According to the head of policy for the Libra Association, Dante Disparte, the Libra network is working toward a late 2020 launch.

Go Deeper

To learn more about Libra’s roadmap, regulatory history, team and participating organizations, the Libra Coin, launch, consensus and emission, underlying technology and governance, read our full Libra profile page.
— Citește pe messari.io/article/libra-2-0-explained-in-5-minutes

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MyEtherWallet to Offer ‘.Crypto’ Blockchain Domains to 1 Million Users

Unlike with traditional domain registration, custody of the domain is tied to the specific wallet and is not controlled by any centralized entity.

The .crypto domain is based on Unstoppable Domains’ smart contracts on Ethereum, which are responsible for assigning the domains and looking up the addresses.

It is separate from the Ethereum Name Service (ENS), which assigns .eth domains, but the functionality is similar. Unstoppable Domains can tie the .crypto domain to an Ethereum wallet, making it possible to send money to human-readable addresses.

Building an uncensorable web

The company is also pushing the .crypto domain as an uncensorable alternative to existing web addresses.

Since it falls outside of the traditional domain name infrastructure, normal browsers cannot open .crypto websites. As reported by Cointelegraph in March, the Opera browser entered into a partnership with Unstoppable Domains to accept blockchain-based domains. 

Opera nevertheless only holds 2.2% of the global market share. For Chrome users, Unstoppable Domains released a browser extension.

The company stresses that blockchain domains are not going to make the web uncensorable by themselves, but they help users bypass restrictions when publishing content.
— Citește pe cointelegraph.com/news/myetherwallet-to-offer-crypto-blockchain-domains-to-1-million-users

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Mortality % comparison: Influenza (flu) vs. SARS-nCoV-2-2019, by age groups

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Mortality rate comparison Influenza US season 2017-2018 vs Novel Coronavirus (SARS-nCoV-2-2019)

US Center for Disease Control
Influenza-associated disease outcomes
AGEMortality rate %
0-4 yrs0,0006
5-17 yrs0,001
18-49 yrs0,002
50-64 yrs0,0106
65+ yrs0,1001
Average0,02286
China CCDC, February 17 2020
COVID-19 Fatality Rate by AGE
AGEMortality rate %
0-9 yrs0
10-19 years0,2
20-29 years0,2
30-39 years0,2
40-49 years0,4
50-59 years1,3
60-69 years3,6
70-79 years8
80+ years14,8
Average3,188888889
Influenza/nCoV average mortality factor139 times
Data sources: 
https://www.cdc.gov/flu/about/burden/2017-2018.htm
https://www.worldometers.info/coronavirus/coronavirus-age-sex-demographics/

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Expert opinions on New Coronavirus SARS nCoV 2019

The director general of the WHO has recently spoken of a narrowing of the window of opportunity to control the current epidemic. The tipping point – after which our ability to prevent a global pandemic ends – seems a lot closer after the past 24 hours

Prof. Paul Hunter

Professor of Health Protection
University of East Anglia
Feb. 23, 2020


The number of reports from multiple different countries in the past 36 hours showing what is most likely community human to human spread of SARS-CoV-2 confirms fears that the virus is on its way to causing a pandemic

Once the virus establishes an endemic foothold in the human population; it will become difficult if not impossible to eradicate, like other betacoronaviruses (beta-CoV) that infect humans causing seasonal outbreaks of respiratory illness, albeit of lower severity.”

Prof. Dr. Benhur Lee, MD

Professor of Microbiology
Icahn School of Medicine at Mount Sinai (ISMMS)
Feb. 21, 2020


I think it is likely we will see a global pandemic. If a pandemic happens, 40% to 70% of people world-wide are likely to be infected in the coming year. What proportion is asymptomatic, I can’t give a good number

Why do I think a pandemic is likely? The infection is in many parts of China and many countries in the world, with meaningful numbers of secondary transmissions. The scale is much larger than SARS for example (where the US had many introductions and no known onward transmission)

Why do I think 40-70% infected? Simple math models with oversimple assumptions would predict far more than that given the R0 estimates in the 2-3 range (80-90%). Making more realistic assumptions about mixing, perhaps a little help from seasonality, brings the numbers down.

Pandemic flu in 1968 was estimated to _symptomatically_ infect 40% of the population, and in 1918 30%. Those likely had R0 less than COVID-19. Below is from https://stacks.cdc.gov/view/cdc/11425

Prof. Marc Lipsitch

Prof. of Epidemiology, Harvard School of Public Health
Head, Harvard Ctr. Communicable Disease Dynamics
Feb. 14, 2020