Category: Computer Vision

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What is Digital Outdoor Advertising? Traditional Billboards vs Digital Billboards, Who Billboard Advertising Is Right For

Digital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.

Digital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that OOH advertising delivers quadrupled activity on a dollar spent compared to its offline competitors – TV, radio, and print.

How does DOOH benefit brands?

The outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships.

One of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium.

In the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. Digital outdoor signage became the go-to option to display safety measures and public health messages.

Traditional Billboards vs Digital Billboards

Physical billboards have a lot of advantages over digital billboard advertising. Placement of physical billboard ads is widely available because the infrastructure has existed for several decades. Additionally, printed advertisements are not subject to glitches and power outages like digital billboards.

Traditional Billboards
Digital Billboards
Typically less expensive
More dynamic ads, which make ads more effective
More existing inventory
Better targeting with the ability to display ads during specific hours of the days or days of the week
Not subject to glitches
More flexibility as you can update and optimize ads quickly

Who Billboard Advertising Is Right For

Billboard advertising works best for businesses boosting brand awareness or advertising specific store locations. Billboards located on highways that advertise local businesses are extremely actionable because the audience is already nearby. In addition, billboards are a great way to promote your brand if you don’t need immediate conversions.

If you’re still on the fence about whether or not billboard advertising is right for your business, consider the following questions:

  • Does your product pass the eight-second rule? If you can’t make your pitch in eight seconds, then billboards are not for you. The stagnant nature of traditional billboards is also ineffective if your message requires interpretation.
  • Is your product relevant to a mass audience? If your product is only relevant to 10% of the population, you’ll waste a lot of money on “unnecessary” billboard impressions. For example, a distributor of vegan food products likely only appeals to the 7% of Americans who identify as vegan.

The main benefit of Digital advertising is that you can reach a large number of people within a specific geographical area. This is great for those starting a business or local businesses in general, whose target audience is very broad, yet within one geographic area. For example, everyone eats, so restaurant digital ads are effective.

  • Restaurants and shops
  • Real estate agents
  • Law firms
  • Local financial institutions
  • Medical facilities
  • Fitness centers
  • Location education providers
  • Home services (e.g., heating and oil, landscaping, construction)
  • Nonprofits and public service announcements

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Artificial Intelligence Defeats Lockheed F-16 Pilot In Darpa’s Virtual Dogfight | Investor’s Business Daily

In a semifinal Thursday, Lockheed beat Physics AI. Heron defeated Aurora in the other semifinal and then took down Lockheed in the final. Heron scored five kills vs. zero for the human pilot.

The first round on Tuesday featured each team flying their algorithms vs. adversary AI algorithms. The teams then competed against each other in a round-robin style competition Wednesday.
— www.investors.com/news/artificial-intelligence-lockheed-martin-f16-pilot-virtual-darpa-dogfight/

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Farmers Could Soon Be Hedging Their Risks With Decentralized Weather Data

Farmers are likely the hardest hit by weather unpredictability. For many, severe weather conditions can lead to the loss of their livelihood, or even starvation. Although farmer insurance has been around for decades — if not centuries — according to Jha, it is unaffordable for the vast majority:

“If you had less than two hundred thousand dollars in premium to spend, you actually had no real access.”

Arbol blockchain infrastructure. Source: Arbol.

Jha claims that Arbol both lowers the entry barrier and makes hedging less expensive. With blockchain, settlements and payouts can be instant, whereas in the centralized world, participants may have to wait weeks, if not months. 

Farmers can hedge against various adverse weather conditions having a negative impact on their crops. They can buy a hedge — for example, if a temperature in their region reaches a critical level, which will trigger an automatic payout. By adding Chainlink’s oracalized weather data feeds, the company’s platform has become more decentralized and resilient. 

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Why AI researchers should reconsider protesting involvement in military projects – MIT Technology Review

AI expert who was involved in Project Maven, the DoD’s program to accelerate artificial intelligence and machine learning for military uses—said that “constructive engagement” with the armed forces was necessary to avoid bad decisions.

In June, Google said it would no longer work with Project Maven after more than 4,000 employees signed a letter that accused the company of being “in the business of war.”

But speaking at EmTech Digital, MIT Technology Review’s AI conference, McCord said that it would be better for society as a whole to see such collaborations continue, and for those dissenting employees involved in AI projects to reexamine their stance.  

“Most here today would agree that militaries and their role in deterrence, offense, and defense are a part of the world, and they will be for the foreseeable future,” he said. “A strategy of constructive engagement versus one of opting out is a far more optimal one.”

“Working on AI for defense does not make you less principled,” he added.

The secretive nature of Project Maven, which was said to be focused on improving analysis of footage captured by military drones, had caused concern across a wide group of AI researchers. But the US armed forces remain a “powerful force for promoting peace and stability in the world,” said McCord, reflecting arguments that AI researchers who reject the military on principle are actually handing the advantage to those with less rigorous ethical standards, including other nations.

While McCord said he would not expect “antiwar pacifists” to change their minds, he asked researchers to consider what would happen if other countries were making their own advances in emerging fields. A more positive attitude to the military was particularly important, he added, since governments now play a lesser role in the development of new technological discoveries than they once did.

“At the end of the Cold War the locus of innovation shifted to the private sector,” he said. “The world has changed. The capacity for government, and the role of government, has been diminished to a point where it’s never been so low in my view. The net effect is that big tech companies have assumed the mantle—whether they wanted to or not—of being the arbiters. They’re often self-regulating.”
— www.technologyreview.com/s/613208/emtech-digital-brendan-mccord-project-maven/

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Austrian Government Supports Blockchain Cancer Research, Screening Tool

Austria says it wishes to “highlight” blockchain during its upcoming E.U. presidency after announcing support for blockchain-based cancer research.
— Citește pe cointelegraph.com/news/austrian-government-supports-blockchain-cancer-research-screening-tool