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CRM, ERP, Project management, Document Management, Secure Blockchain infrastructure

Blockchain is a digital, decentralized, and encrypted database that is best known as the underlying technology for cryptocurrency. However, many other applications of blockchain have been discovered, such as cyber security, government systems, and healthcare. Essentially, blockchain has many uses that are still being discovered. Blockchain is a new way of managing data that is increasing in popularity among businesses and governments.

The most important feature of a blockchain is its decentralization- every unit of data is stored on every node on the network simultaneously and cannot be changed or deleted. This makes it very hard to corrupt or delete data from a blockchain. Additionally, since blockchain is encrypted, all data stored on it is inaccessible without the proper security keys. This means that private blockchains are more secure than public ones. It also means that blockchain is more secure than other IT infrastructure like virtual computers.

Blockchain has a lot of potential in the fields of finance and banking. Many banks are using blockchain to transfer money internationally at a faster rate and with greater security. Furthermore, companies can use blockchain to store and manage their financial records. This saves time and money by reducing the amount of paper documents required to run their business. Furthermore, there are several ways to transfer funds with greater security when using blockchain in this way.

Many businesses are exploring how to apply blockchain technology to various industries. The food industry is particularly excited about the possibilities- it can use the technology to track food from farm to table in an effort to prevent product contamination and adulteration. Other industries exploring how to use blockchain include health care, supply chains, property ownership, and marketing campaigns. Essentially, blockchain infrastructure is a growing field with many possibilities that we have yet to explore in depth.

Currently, many businesses are finding great uses for blockchain technology in cybersecurity and other industries. Providing transparency and security to transactions will revolutionize how governments and businesses operate in the future. Private blockchains are more secure than public ones. The main advantage of using a private blockchain compared to a public one is accessibility and security- anyone with permission can access the data on a private blockchain whereas only authorized individuals can access data on a public one. Since data cannot be accessed without the correct keys, private blockchains are inherently more secure than public blockchains because they’re inaccessible without the correct keys.

Blockchain is more secure than other IT infrastructure like cyber security or cloud storage. – Blockchain provides greater levels of security compared to cyber-security programs or cloud storage since it’s both accessible and secure by design. – Blockchain provides transparency and security through decentralized storage of information- making it an ideal solution for any type of data storage. As far as we know right now, there’s still so much potential when it comes down to how we can apply this technology in different ways; it’s something we’ve only just begun exploring properly. We have yet to discover all the uses for this revolutionary technology that has revolutionized our way of thinking over the past few years.

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TIMELAPSE OF ARTIFICIAL INTELLIGENCE (2028 – 3000+), from unique features to dangers of weaponized A.I.

A documentary and journey into the future exploring the possibilities and predictions of artificial intelligence. This timelapse of the future explores what is coming, from robots that are too fast for humans to see, to A.I. bots bringing back loved ones to life and replacing the need for online searches.

From a medical and healthcare device, to helping people become superhuman – with intelligence amplification, and add-ons that connect to the brain chip. Artificial general intelligence begins to design an A.I. more powerful than itself. People begin to question if humanity has reached the technological singularity.

Artificial Super Intelligence emerges from the AGI. And further into the deep future. Human consciousness becomes digitized and uploaded into a metaverse simulation. It is merged with A.I. creating hybrid consciousness – which spreads across the cosmos. Matrioshka brains and Dyson Spheres host humanity’s consciousness in a cosmic simulation networks.

youtu.be/63yr9dlI0cU

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Factors That Affect LED Screens Advertising Cost, Advantages to the Advertiser

Billboard advertising costs are referenced in cost per mille (CPM), or cost per thousand impressions, and are affected by circulation, demographics, and impressions. Together, these factors inform the billboard’s out-of-home (OOH) rating, as determined by Geopath, an audience location measurement tool.

A billboard’s OOH rating is based on three factors:

  • Circulation: Circulation is the total volume of traffic that passes the billboard, as derived from transportation authorities. The circulation does not take into account whether passersby see your ad.
  • Demographics: A billboard’s demographics are a breakout by age, gender, and income level of people who typically pass a billboard. Expect to pay more to advertise to people with higher income levels.
  • Impressions: Impressions are the likely number of people who actually see the ad, based on the size of the billboard, visibility, the speed at which people are passing, and other factors. This is derived from the circulation and the location of the billboard.

Advantages to the Advertiser

  • Zero production cost (with a static billboard the advertiser has to be pay to produce a vinyl to post)
  • Quicker posting time/no posting window (with a static billboard, you need to account for a few days to a week to print your vinyl and then the outdoor company technically has a 5 day posting window to get you up) – with digital they can “post” you almost immediately
  • Creative rotations, copy changing & day-parting – with a digital bulletin you run multiple different creative executions, or change them out hourly/daily/weekly or even by day-part (i.e. different creative in the morning vs afternoon vs evening)
  • Additional creative flexibility for dynamic creative – digital boards can do countdowns, live score updates, weather triggers and so many other things
  • More flexibility for short-term flights (typically billboards are sold in 4-week flights but with digital you can easily buy a shorter duration)

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What is Digital Outdoor Advertising? Traditional Billboards vs Digital Billboards, Who Billboard Advertising Is Right For

Digital out-of-home (DOOH) advertising is a part of out-of-home (OOH) advertising. It is powered by digital technology that allows tracking, flexibility, personalization, and interactivity.

Digital outdoor advertising encompasses various formats, including digital outdoor signage, billboards, mall kiosks, digital boards, etc. A Nielsen study showed that OOH advertising delivers quadrupled activity on a dollar spent compared to its offline competitors – TV, radio, and print.

How does DOOH benefit brands?

The outdoor medium forms a significant part of any brand’s marketing campaign. DOOH advertising is now interactive and employed for better brand-customer relationships.

One of the biggest advantages of outdoor advertising is its non-interfering quality. Unlike online ads or TV ads, digital outdoor advertising can be artistic without being an inconvenience. For advertisers, too, it provides advantages. The user cannot skip a DOOH since ad blockers cannot function in this medium.

In the pandemic world, digital outdoor advertising has proven to be very useful as it is the ideal channel to provide real-time communication to the masses in a contactless world. Digital outdoor signage became the go-to option to display safety measures and public health messages.

Traditional Billboards vs Digital Billboards

Physical billboards have a lot of advantages over digital billboard advertising. Placement of physical billboard ads is widely available because the infrastructure has existed for several decades. Additionally, printed advertisements are not subject to glitches and power outages like digital billboards.

Traditional Billboards
Digital Billboards
Typically less expensive
More dynamic ads, which make ads more effective
More existing inventory
Better targeting with the ability to display ads during specific hours of the days or days of the week
Not subject to glitches
More flexibility as you can update and optimize ads quickly

Who Billboard Advertising Is Right For

Billboard advertising works best for businesses boosting brand awareness or advertising specific store locations. Billboards located on highways that advertise local businesses are extremely actionable because the audience is already nearby. In addition, billboards are a great way to promote your brand if you don’t need immediate conversions.

If you’re still on the fence about whether or not billboard advertising is right for your business, consider the following questions:

  • Does your product pass the eight-second rule? If you can’t make your pitch in eight seconds, then billboards are not for you. The stagnant nature of traditional billboards is also ineffective if your message requires interpretation.
  • Is your product relevant to a mass audience? If your product is only relevant to 10% of the population, you’ll waste a lot of money on “unnecessary” billboard impressions. For example, a distributor of vegan food products likely only appeals to the 7% of Americans who identify as vegan.

The main benefit of Digital advertising is that you can reach a large number of people within a specific geographical area. This is great for those starting a business or local businesses in general, whose target audience is very broad, yet within one geographic area. For example, everyone eats, so restaurant digital ads are effective.

  • Restaurants and shops
  • Real estate agents
  • Law firms
  • Local financial institutions
  • Medical facilities
  • Fitness centers
  • Location education providers
  • Home services (e.g., heating and oil, landscaping, construction)
  • Nonprofits and public service announcements

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Artificial Intelligence Defeats Lockheed F-16 Pilot In Darpa’s Virtual Dogfight | Investor’s Business Daily

In a semifinal Thursday, Lockheed beat Physics AI. Heron defeated Aurora in the other semifinal and then took down Lockheed in the final. Heron scored five kills vs. zero for the human pilot.

The first round on Tuesday featured each team flying their algorithms vs. adversary AI algorithms. The teams then competed against each other in a round-robin style competition Wednesday.
www.investors.com/news/artificial-intelligence-lockheed-martin-f16-pilot-virtual-darpa-dogfight/

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Farmers Could Soon Be Hedging Their Risks With Decentralized Weather Data

Farmers are likely the hardest hit by weather unpredictability. For many, severe weather conditions can lead to the loss of their livelihood, or even starvation. Although farmer insurance has been around for decades — if not centuries — according to Jha, it is unaffordable for the vast majority:

“If you had less than two hundred thousand dollars in premium to spend, you actually had no real access.”

Arbol blockchain infrastructure. Source: Arbol.

Jha claims that Arbol both lowers the entry barrier and makes hedging less expensive. With blockchain, settlements and payouts can be instant, whereas in the centralized world, participants may have to wait weeks, if not months. 

Farmers can hedge against various adverse weather conditions having a negative impact on their crops. They can buy a hedge — for example, if a temperature in their region reaches a critical level, which will trigger an automatic payout. By adding Chainlink’s oracalized weather data feeds, the company’s platform has become more decentralized and resilient. 

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Why AI researchers should reconsider protesting involvement in military projects – MIT Technology Review

AI expert who was involved in Project Maven, the DoD’s program to accelerate artificial intelligence and machine learning for military uses—said that “constructive engagement” with the armed forces was necessary to avoid bad decisions.

In June, Google said it would no longer work with Project Maven after more than 4,000 employees signed a letter that accused the company of being “in the business of war.”

But speaking at EmTech Digital, MIT Technology Review’s AI conference, McCord said that it would be better for society as a whole to see such collaborations continue, and for those dissenting employees involved in AI projects to reexamine their stance.  

“Most here today would agree that militaries and their role in deterrence, offense, and defense are a part of the world, and they will be for the foreseeable future,” he said. “A strategy of constructive engagement versus one of opting out is a far more optimal one.”

“Working on AI for defense does not make you less principled,” he added.

The secretive nature of Project Maven, which was said to be focused on improving analysis of footage captured by military drones, had caused concern across a wide group of AI researchers. But the US armed forces remain a “powerful force for promoting peace and stability in the world,” said McCord, reflecting arguments that AI researchers who reject the military on principle are actually handing the advantage to those with less rigorous ethical standards, including other nations.

While McCord said he would not expect “antiwar pacifists” to change their minds, he asked researchers to consider what would happen if other countries were making their own advances in emerging fields. A more positive attitude to the military was particularly important, he added, since governments now play a lesser role in the development of new technological discoveries than they once did.

“At the end of the Cold War the locus of innovation shifted to the private sector,” he said. “The world has changed. The capacity for government, and the role of government, has been diminished to a point where it’s never been so low in my view. The net effect is that big tech companies have assumed the mantle—whether they wanted to or not—of being the arbiters. They’re often self-regulating.”
www.technologyreview.com/s/613208/emtech-digital-brendan-mccord-project-maven/

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Austrian Government Supports Blockchain Cancer Research, Screening Tool

Austria says it wishes to “highlight” blockchain during its upcoming E.U. presidency after announcing support for blockchain-based cancer research.
— Citește pe cointelegraph.com/news/austrian-government-supports-blockchain-cancer-research-screening-tool