Category: Artificial Intelligence

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The multiple benefits of using CRM solution, to manage and analyse customer interactions

The multiple benefits of using CRM

One of the benefits of CRM for businesses is the ability to reduce costs and conserve resources. Because automation and centralization are key to the operation of a CRM system, these features can save companies time and money on information management, while freeing up skilled sales, marketing, and support staff for higher-value work.

When you consider all the benefits, there is no doubt that using a CRM can significantly improve any business process. Even better, with each improvement, your customer satisfaction increases, resulting in more new leads and customers. Good CRM functionality can also reduce costs, waste, and complaints (although you may initially see some increases from hearing about things that would have been hidden without a CRM).

CRM is a valuable tool for managing all relationships around your organisation

Customer Relationship Management (CRM) is a combination of practices, strategies, and techniques that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships, support customer retention and drive revenue growth. CRM systems collect customer data through various channels or touchpoints between customers and a company, including company websites, phone calls, live chat, direct mail, marketing materials, and social media. CRM systems can also provide customer-facing employees with detailed information about customers’ personal information, purchasing history, purchasing preferences and concerns.

Customer Relationship Management (CRM) shows principles, practices, and guidelines. As a result, the organization continues to evolve in its communication with customers. Furthermore, the entire relationship includes direct interaction with the customer. This is why CRM is important for both B2B and B2C companies. For example, sales and service-related processes should be linked to analysis of customer trends and behavior. Ultimately, CRM in the enterprise improves the overall customer experience and performance.

The importance of ongoing CRM maintenance

Finally, don’t underestimate the amount of data your CRM project can generate. Make sure you can expand your system as needed. Carefully consider the data you collect and store to ensure you only keep the information you need. Comply with relevant data protection laws and comply with the General Data Protection Regulation (GDPR).

More Data means high-quality Prediction !

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CRM for Startups and why is essential to adapt and organise all processes accordingly

Organise all your startup processes into CRM

Avoid using manual processes. Manual data entries take up too much time and are prone to human error. The best part about CRM systems is that they not only store data in one place but also break down reports into minute details. Therefore, there is an increased scope for accurate data analysis and reporting.

Create custom dashboards and reports or select from one of the pre-made templates to save you time. Preview those reports in real-time, visualize your CRM data any way you’d like, and share reports with ease by sending individual reports to your team members’ email addresses, or automate your reporting emails so they’re sent daily, weekly, or monthly.

Look at where your lead and customer details are currently living. Many startups default to a spreadsheet or a simple sales pipeline template to track leads, prospects and customers. Perhaps you also keep your call notes in a separate digital notes app.

Benefits of using CRM for Startups

The best CRM for startups is one that helps you build relationships with your customers, track their interactions with the company and record every interaction as it happens. It should also offer easy access and reporting features so that you can keep track of everything.

Startups don’t need a CRM to survive, but it’s an enormously helpful tool that allows startups to maximize their resources so they can actually make room for growth. Because if your team is lost in a sea of disorganized data or weighed down with time-consuming manual tasks, they’re not exactly in the best position to take on even more customers.

Startups have a long list of challenges to overcome. One of the most strenuous of these is building and maintaining customer relationships. If you are struggling with the same, investing in the best CRM for startups might just be the right thing for you.

How to adapt and organise all your startup processes into CRM

For this purpose, a CRM should become a multi-faceted solution that fosters productive lead interactions and measures data throughout the customer lifecycle. It should have a well-organized database that gathers, keeps, and analyzes data about every client. A well-designed custom CRM would also combine operational, analytical, collaborative, or strategic features as well as sales, marketing, and customer care modules.

If you were to ask our team how to develop a CRM software that fits your company just right, we would suggest you start with planning. During the preoperational stage, you’ve got to get a clear vision of what your organization wants inside the custom CRM, what challenges it will solve, and who is going to use it. To drive these conclusions, you’ve got to define the core business objectives you would like to meet with the CRM. For instance, you would like to increase annual sales by 25% or automate the workflows within the sales team to let them communicate with more leads. Such well-defined goals will enable the developers to design detailed project specifications and select the appropriate technology stack. At this stage, you will need to define what CRM type you want to have and what modules you would like to include.

A CRM strategy must include plans for systems and data integration. In order to ensure all your teams work with the same customer information, you must integrate your platforms and software. Data needs to flow from different sources into your CRM platform. For example, if your marketing efforts are completely separated from the rest of the data, or incomplete data is transferred into the CRM system, no one has a robust view of the customer without toggling back and forth between screens. Proper integration and data flow makes your software run smoothly and keeps all your data up to date.

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Blockchain fundamentals and why it‘s disruptive for all industries

What is blockchain?

Blockchain is a method of storing data that makes it difficult or impossible to update, hack, or defraud the system. A blockchain is simply a digital ledger of transactions that is replicated and distributed across the blockchain’s complete network of computer systems.

A blockchain is a distributed database or ledger that is shared among the nodes of a computer network. As a database, a blockchain stores information electronically in digital format. Blockchains are best known for their crucial role in cryptocurrency systems, such as Bitcoin, for maintaining a secure and decentralized record of transactions. The innovation with a blockchain is that it guarantees the fidelity and security of a record of data and generates trust without the need for a trusted third party.

Blockchain technology is a decentralized, distributed ledger that stores the record of ownership of digital assets. Any data stored on blockchain is unable to be modified, making the technology a legitimate disruptor for industries like payments, cybersecurity and healthcare. Discover more on what it is, how it’s used and its history.

What are the benefits of blockchain technology?

Blockchains solutions with their decentralized approach can leverage smart contracts and enable members of the system to contract service outcomes and automate contract conclusion. A new member can signal her genuineness and participate in market transactions without incurring information asymmetry. For voting systems, blockchain technology can digitalize it, decrease voter tampering, and possibly improve voter participation. Furthermore, blockchain solutions offer numerous opportunities in the healthcare industry, such as sharing patient data among clinics and research institutes. Blockchain technology can address current concerns regarding security by leveraging cryptography, decentralization, and consensus mechanisms. With an universal exchangeable format, healthcare professionals and institutions can easily access sensitive data without putting it at risk.

A blockchain could serve as a public ledger for a massive number of devices, which would no longer need a central hub to mediate communication between them. The devices would be able to communicate with one another autonomously to manage software updates, bugs, or energy management. It can provide secure transactions, reduce compliance costs, and speed up data transfer processing. Blockchain technology can help contract management and audit the origin of a product.

How can blockchain be used in industry?

Blockchain isn’t only used for financial transactions. Due to its secure and transparent nature, the technology is versatile to needs beyond one area of expertise. Industries covering energy, logistics, education and more are utilizing the benefits of blockchain every day.

As companies use blockchain to drive greater transparency and veracity across the digital information ecosystem, they’re boosting awareness of the technology in sectors ranging from infrastructure to public policy. Blockchain technology has been used brilliantly in the banking industry. Financial institutions were unable to handle the additional demand following demonetization, stressing the necessity for a centralized specialist to handle financial transactions.

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Finanțare PNRR: Ghidul pentru Digitalizarea IMMurilor, lansat spre consultare publică

Beneficiari eligibil: întreprinderi, societăți reglementate de Legea societăților nr. 31/1990, republicată, cu modificările și completările ulterioare, care se încadrează în categoria de IMM și au sediul social în România.

Activitățile sprijinite în cadrul investiției/operațiunii:

  • achiziții de hardware TIC;
  • achiziții de echipamente pentru automatizări și robotică destinate fluxurilor tehnologice, integrate cu soluții digitale;
  • dezvoltarea și/sau adaptarea aplicațiilor software/licențelor, inclusiv soluțiile de automatizare software de tip RPA, respectiv Robotic Process Automation;
  • achiziții de tehnologii blockchain;
  • achiziții de sisteme de inteligență artificială, machine learning, augmented reality, virtual reality;
  • achiziționare website de prezentare;
  • achiziția de servicii de tip cloud și IoT;
  • instruirea personalului care va utiliza echipamentele TIC;
  • consultanță/analiză pentru identificarea soluțiilor tehnice de care au nevoie IMM-urile etc.

Buget apel: alocarea pentru acest apel, corespunzătoare secțiunii deschise este de 347,5 milioane euro.

Categorii de cheltuieli eligibile în cadrul acestui apel de proiecte, sunt:

  1. cheltuieli aferente achiziționării de servicii de consultanță pentru elaborarea proiectului;
  2. cheltuieli pentru managementul proiectului;
  3. cheltuieli cu servicii de consultanta/analiza pentru identificarea soluțiilor tehnice de care are nevoie IMM-ul, cu condiția ca soluțiile tehnice identificate și descrise în documentația tehnică realizată, să facă obiectul investițiilor din cadrul proiectului aferent cererii de finanțare;
  4. cheltuieli aferente achiziționării de hardware TIC,  de echipamente pentru automatizări și robotică integrate cu soluții digitale și a altor dispozitive și echipamente aferente, inclusiv pentru E-commerce, IoT (Internet of Things), tehnologii blockchain etc., precum și cheltuieli de instalare, configurare și punere in funcțiune;
  5. cheltuieli aferente realizării rețelei LAN/WiFi;
  6. cheltuieli aferente achiziționării și/sau dezvoltării și/sau adaptării aplicațiilor/licențelor software, cheltuieli pentru configurarea și implementarea bazelor de date, migrarea și integrarea diverselor structuri de date existente, pentru gestiune financiară, gestiunea furnizorilor, resurse umane, logistică, cheltuieli pentru implementarea RPA (Robotic Process Automation), ERP (Enterprise Resource Planning), CRM (Customer Relationship Mangement), pentru sisteme IoT (Internet of Things) și AI (Artificial Intelligence), tehnologii blockchain, soluții E-Commerce etc. și  integrarea acestora in BTP (Business Technology Platform), acolo unde este cazul;
  7. cheltuieli aferente achiziționării unui website de prezentare a companiei;
  8. cheltuieli aferente achiziționării/închirierii pe perioada de implementare și durabilitate a proiectului, a unui nume de domeniu nou;
  9. cheltuieli cu servicii de trecere a arhivelor din analog/dosare/hârtie în digital indexabil;
  10. cheltuieli aferente achizițiilor de servicii de tip Cloud Computing pe perioada de implementare și durabilitate a proiectului;
  11. cheltuieli aferente achiziționării de servicii pentru consolidarea securitatii cibernetice aplicabile pentru software/găzduire/rețele, pe perioada de implementare și durabilitate a proiectului;
  12. cheltuieli cu serviciile de auditare tehnică (IT și DNSH);
  13. cheltuieli cu instruirea personalului care va utiliza echipamentele TIC (cheltuială obligatorie în procent de maxim 10% din valoarea finanțată).

Pentru detalii ne puteți contacta completând formularul de aici. 

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Brain Computer Interfaces, Big-data, Machine Learning for Medtech and Edutech

The world is racing forward with medical technology- from neonatology to neurosurgery, new breakthroughs are making life more comfortable for people with disabilities. New medical devices are revolutionising healthcare, and these innovations will soon be incorporated into the standard of care. Here are three cutting-edge technologies that are making an incredible impact on both patients and physicians alike.

The first major medical innovation in recent years has been brain-computer interfaces; this technology allows people to control devices with their thoughts. Instead of pushing buttons or operating switches, disabled individuals can now browse through music or select programs on their televisions. Medical researchers have also created prosthetic hands controlled by neural implants. This allows disabled individuals to independently grasp objects while regaining lost dexterity. Computerized tomography (CT) scans can also create 3D models that patients can interact with through speech or gesture.

Another important medical breakthrough is big data- the analysis and interpretation of large quantities of information. Scientists use this data to conduct experiments and create analyses that inform their decisions. Big data is particularly useful in medical research because it enables scientists to study and analyze huge amounts of information in order to make discoveries. This has led to breakthroughs like genetic algorithms, which help computers make informed decisions in situations where humans can’t understand the full scope of the data.

One of the biggest challenges for developing technology is making it learn from mistakes and make improvements. This is what’s known as machine learning- a type of artificial intelligence used in robotics and other devices that learn from mistakes and make improvements. Military organizations use machine learning to create intelligent software for weapons systems and autonomous robots. The system learns by analyzing vast amounts of data and making decisions on the fly- which makes it perfect for military applications. Doctors use machine learning in biofeedback machines to help people with disabilities manage their symptoms, whether it’s stress or an asthma attack.

Advances in medical technology are bound to continue as new discoveries are made, large amounts of data are collected and analyzed, and disabled individuals can more easily access support systems. These innovations have the potential to transform modern healthcare; however, they’re currently being used by the medical community only a few generations away from disability status. As physicians become more accustomed to these new technologies, they’ll likely incorporate them into their treatment plans for physically and mentally challenged patients alike.

MedTech industry stats:

  • The global medical devices market size was estimated to be worth $447.63 billion in 2019. It is expected to grow to around $671.49 billion by 2027. (Precedence Research, 2020)
  • The market is expected to grow at a CAGR of 5.2% during the forecast period of 2020 to 2027. (Precedence Research, 2020)
  • Meanwhile, the medical devices market is expected to recover and grow at a CAGR of 6.1% from 2021, reaching $603.5 billion in 2023. (Precedence Research, 2020)
  • Analysis of the medical device market by country shows that the medical technology market size is dominated by North America, which accounts for about 39% of the pie. (Precedence Research, 2020)
  • In line with this, about 70% of the world’s largest original MedTech equipment manufacturers by revenue are headquartered in the US. (Brandon Gaille, 2020)
  • In 2019, the estimated total revenues of US and European medical technology companies amounted to $429.8 billion. (EY, 2020)
  • During the first half of 2020, the revenues of US MedTech enterprises saw a decline of about 5%, as many medical technologists were negatively affected by COVID-19. (EY, 2020)
  • Also in 2019, the non-imaging diagnostics segment recorded 12.2% revenue growth, while the therapeutic devices segment’s growth rate climbed to 12.5%. (EY, 2020)
  • Furthermore, the US telemedicine market valuation is expected to reach $25.88 billion by 2027. (Market Study Report, 2021)
  • Around 39% of senior executives in MedTech companies consider supply chain technology systems as a critical component of their operations. (Brandon Gaille, 2020)
  • Additionally, 43% of senior executives report that digitization of the supply chain is vital in their organization’s future success. Another 43% believe that big data is also a critical part of the supply chain. (Brandon Gaille, 2020)
  • Moreover, the MedTech industry, directly and indirectly, generates about two million jobs in the US. (Brandon Gaille, 2020)
  • At least 85% of health executives acknowledge that technology has become an inextricable part of the human experience. (Accenture, 2020)
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Fintech platforms, digital banking systems and investor management modules

The term Fintech (Financial Technology) refers to software and other modern technologies used by businesses that provide automated and improved financial services. The fast and innovative progresses such as Mobile Payments changed the way we manage our finances. Tech-savvy customers, especially millenials expect money transfer, lending, loan management and investing to be effortless, secure and scalable, ideally without the assistance of a person or the visit of a bank.

Fintech platforms

Creating these types of products isn’t easy. It requires technical fidelity and knowledge about customer experience. If you want to compare your product idea to the market, use our list to do so. If you want to create a similar product, check banking software development services that suit your needs.

To be considered as such, digital banking platforms must offer services solely online, as opposed to online components of a standard offer. These solutions heavily rely on process automation, web- and mobile-based services. They also utilize artificial intelligence (AI) and other various forms of support to recognize customers and process-related data.

Digital banking platforms offer possibilities that are the same for everyone, but after logging in, highly personalized. It’s because Big Data and other forms of analytics are used to determine what the user is interested in, what his capabilities are, and what solutions might suit him or her the best.

For example, Investor dashboards are web based dashboards that allow investment managers to publish intraday or daily holdings, cash and instrument transactions, valuations, performance measures and mandate variance to their clients within a company defined layout. Clients are able to amend / reorganise the layout to suit their preferences, providing a personalised form for data consumption.

In-depth details here.

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CRM, ERP, Project management, Document Management, Secure Blockchain infrastructure

Blockchain is a digital, decentralized, and encrypted database that is best known as the underlying technology for cryptocurrency. However, many other applications of blockchain have been discovered, such as cyber security, government systems, and healthcare. Essentially, blockchain has many uses that are still being discovered. Blockchain is a new way of managing data that is increasing in popularity among businesses and governments.

The most important feature of a blockchain is its decentralization- every unit of data is stored on every node on the network simultaneously and cannot be changed or deleted. This makes it very hard to corrupt or delete data from a blockchain. Additionally, since blockchain is encrypted, all data stored on it is inaccessible without the proper security keys. This means that private blockchains are more secure than public ones. It also means that blockchain is more secure than other IT infrastructure like virtual computers.

Blockchain has a lot of potential in the fields of finance and banking. Many banks are using blockchain to transfer money internationally at a faster rate and with greater security. Furthermore, companies can use blockchain to store and manage their financial records. This saves time and money by reducing the amount of paper documents required to run their business. Furthermore, there are several ways to transfer funds with greater security when using blockchain in this way.

Many businesses are exploring how to apply blockchain technology to various industries. The food industry is particularly excited about the possibilities- it can use the technology to track food from farm to table in an effort to prevent product contamination and adulteration. Other industries exploring how to use blockchain include health care, supply chains, property ownership, and marketing campaigns. Essentially, blockchain infrastructure is a growing field with many possibilities that we have yet to explore in depth.

Currently, many businesses are finding great uses for blockchain technology in cybersecurity and other industries. Providing transparency and security to transactions will revolutionize how governments and businesses operate in the future. Private blockchains are more secure than public ones. The main advantage of using a private blockchain compared to a public one is accessibility and security- anyone with permission can access the data on a private blockchain whereas only authorized individuals can access data on a public one. Since data cannot be accessed without the correct keys, private blockchains are inherently more secure than public blockchains because they’re inaccessible without the correct keys.

Blockchain is more secure than other IT infrastructure like cyber security or cloud storage. – Blockchain provides greater levels of security compared to cyber-security programs or cloud storage since it’s both accessible and secure by design. – Blockchain provides transparency and security through decentralized storage of information- making it an ideal solution for any type of data storage. As far as we know right now, there’s still so much potential when it comes down to how we can apply this technology in different ways; it’s something we’ve only just begun exploring properly. We have yet to discover all the uses for this revolutionary technology that has revolutionized our way of thinking over the past few years.

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Brain AI using Big-data, Analytics, Prediction, Artificial Intelligence & Machine Learning for Actionable Results

Data analytics is a method for analyzing data to produce knowledge and understanding. It’s becoming increasingly important in today’s world where information is constantly changing. Data analytics is used in many sectors and is quickly becoming a universal skill. Analyzing data helps us make sense of it, formulate plans based on that information and ultimately help us live better lives.

Data analytics is a process involving the analysis, synthesis, organization, classification, interpretation and interpretation of data to produce predetermined results. In the past decade, data analytics has become more popular thanks to the advancement in technology and data storage. The use of data analytics is becoming more important in almost every field. This includes business, education, government and health sectors. For example, businesses analyze the performance of their systems based on the data they collect. Education uses data analytics to measure the academic performance of their students. Government uses it to plan resources based on their needs and health organizations use it to plan treatments for patients with diseases.

There are many different types of data analytics- including statistical analysis, machine learning and natural language processing among others. Each has its own uses- statistical analysis is used to create databases while machine learning aims to train computers using artificial intelligence. Language processing is used to analyze text or speech for meaning and natural language processing looks for natural language patterns in structured data. Basically, there’s no shortage of innovative ways to use data analytics in the future.

Data analytics has become so popular that most people have heard of it before actually knowing what it is. Data analysts are now a sought-after profession due to the high demand for their skills. The number of jobs for data analysts increased by 26 percent from 2010-2016 in the US according to the Bureau of Labor Statistics (BLS). Other countries have similar job growth rates for their equivalent jobs. This includes Canada with 17 percent job growth from 2010-2016 and China with 18 percent growth over the same period. In the future, job growth rates for data analysts will likely increase as more organizations attempt to understand how people are using new technologies effectively.

Data analytics is quickly becoming a skill that everyone needs in order to function in today’s world. It’s becoming increasingly important in sectors such as business, education, government and health as more people seek ways to make sense of ever-expanding data sets. There are many ways to perform data analytics; Everyone needs at least some understanding of how to analyze data using various methods in order to succeed in the field.

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How Tokenisation can revolutionise the Global Economy, what are tokenised assets


1. What are tokenised assets?

2. Why should you care about them?

3. What are the benefits of tokenising your assets? How can you get started?

Tokenised assets are digital shares that can be bought and sold on a blockchain-based platform. They offer a more secure and efficient way of buying and selling assets, as well as a greater degree of transparency. Tokenised assets have the potential to revolutionise the way we buy and sell assets. By making use of blockchain technology, they offer a more secure and efficient way of buying and selling assets, as well as a greater degree of transparency. If you’re looking for a more secure and efficient way to buy and sell assets, then tokenised assets could be the way to go. With the added bonus of greater transparency, they’re definitely worth considering.


Tokenisation is a process of turning physical assets such as real estate, land, and securities into digital representations that can be traded on a blockchain.

In easy to understand terms, tokenization is the process of converting any rights or assets into a digital token that can then be used, owned and transferred by the holder through a blockchain, without the need for a third-party intermediary. Roland Berger & Keyrock’s study focuses specifically on investment tokens, which can offers its holder the same voting rights, rights to future cashflows,… as traditional shares or bonds can do, but in a digitalized form, allowing the ownership of these assets to be kept up to date via a decentralized ledger.

Tokenization is the process of issuing a token that digitally represents tradeable assets. Any asset with real-world value such as art, commodities and real estate is tradeable once it is converted into a digital representation in the form of a token. These tokens are issued through security token offerings (STO) and can then be traded on a secondary market such as cryptocurrency exchange.

Generally speaking, a token is a representation of a particular asset or utility. Within the context of blockchain technology, tokenization is the process of converting something of value into a digital token that’s usable on a blockchain application. Assets tokenized on the blockchain come in two forms. They can represent tangible assets like gold, real estate, and art, or intangible assets like voting rights, ownership rights, or content licensing. Practically anything can be tokenized if it is considered an asset that can be owned and has value to someone, and can be incorporated into a larger asset market.

Tokenised assets are digital representations of physical assets.

With an immutable record of ownership, tokenized assets allow for improved traceability and transparency. Each record is documented on an immutable shared ledger that contains the whole history of activities performed over an asset. This ensures that relevant parties have a clear view of the updated ledger of ownership records.

Tokenized assets allow faster transactions with less administrative burden. Through the use of smart contracts, many cumbersome manual processes can be automated and streamlined, while the clearing and settlement processes can become simplified and more efficient.

Some of the earliest examples of tokenized assets include items such as bottles of wine, jewelry, and even pills. Such types of items are generally included in the supply chain from products to consumers. So, it is easier to track the items in real-time for identification and prevention of possible uses in negative purposes.

The potential for tokenisation to revolutionise the economy.

Tokenisation will offer new economic models, lower the cost of trading, will enable faster transactions, make assets liquid (as long as there are sufficient, regulated secondary exchanges), allow regulation to be embedded in it and offer one global market instantly. It could even result in multiple monetary systems (replacing or supplementing the US Dollar as the world currency). The opportunities are enormous.

As it is clearly noticeable, tokenization will have a promising impact on creating the future economy of everything. The growing digital wave is slowly prompting the need to execute almost every real-world activity on digital platforms. So, the tokenization of real-world assets could bring assets to the digital platform with better promises for including more participants.

The token economy can present effective promises for introducing a financial world characterized by improved efficiency, inclusivity, and fairness alongside transparency in transactions for asset management. The use of tokens can help in reducing the friction associated with creating, purchase and sales of securities. The following benefits for sellers and investors with tokenization could show how the process can induce the economy of everything.

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3 things about CRM platforms: what are they, why your business need one, how to choose


1. What is a CRM platform?

In this guide, we’re going to answer all of those questions and more. By the end, you should have a much better understanding of CRM platforms and how they can benefit your business. Let’s dive in.

 A CRM platform (customer relationship management) is a software solution that helps businesses manage their customer data and interactions. CRM platforms give businesses a single place to store customer information, track customer interactions, and manage sales and marketing processes.

CRM platforms come in all shapes and sizes. There are CRM platforms designed specifically for small businesses and there are CRM platforms designed for large enterprises. There are also CRM platforms that offer a variety of features, while others focus on a specific task such as sales or marketing automation.

2. Why your business needs a CRM platform:

Here are just a few answers:

  • A CRM platform gives you a single place to store all of your customer information. This includes contact information, communication history, purchase history, and more. Having all of this information in one place makes it easy to track your customers and understand their needs and wants.
  • A CRM platform helps you automate your sales and marketing processes. This means you can spend less time on repetitive tasks and more time on selling and marketing. Automation also allows you to scale your sales and marketing efforts without adding more staff.
  • A CRM platform helps you track your customer interactions. This includes phone calls, emails, live chats, social media interactions, and more. Tracking these interactions allows you to understand what’s working and what’s not so you can make the necessary changes.
  • A CRM platform gives you insights into your customers that you wouldn’t have otherwise. This includes understanding their buying habits, their interests, their pain points, and more. This information is valuable for developing targeted sales and marketing campaigns that convert prospects into customers.

3. How to choose the right CRM platform for your business:

  • Features: Another important factor to consider is features. Not all CRMs are created equal, and some have more features than others. Consider what features are most important to you and your business, and choose a CRM that has them.
  • Ease of use: You also want to make sure the CRM you choose is easy to use. The last thing you want is something that’s complicated and difficult to navigate. Look for a CRM with a simple interface that’s easy to use.
  • Customer support: Finally, you want to make sure the CRM you choose has good customer support. This way, if you ever have any questions or problems, you can get help from someone who knows what they’re doing.
  • Cost: One of the most important factors to consider when choosing a CRM is cost. There are many solutions of the market, but only a few can have the potential to meet your organisation needs.
  • Ultimately, a CRM helps you increase sales and grow your business. By keeping track of your customers and understanding their needs, you can sell them the products and services they want. This leads to more conversions, more customers, and more revenue for your business.
  • In a nutshell , a CRM helps you manage your customer relationships better. This includes keeping track of their contact information, their interactions with your company, and their purchase history. CRMs also give you insights into your customers so you can better understand their needs and wants.

Getting started with a CRM platform is easily done with software as a service (SaaS) tools. These tools are cloud-based and allow you to access your data from anywhere, anytime. Once you’ve implemented a CRM, the benefits of using it will quickly become apparent. However, these benefits can be even greater if you take advantage of the automation features that our platforms offer. Automation can help you save time and money while making your sales and marketing efforts more effective.

CRM is a must-have tool for any business, small or large. It provides you with the insights you need to improve sales and boost profitability. With its ability to automate sales and marketing tasks, it also allows you to free up staff time so they can focus on other aspects of their job. Are you interested in learning more about the benefits of CRM? We have the experience, expertise, and resources needed to get started. Our team can guide you through the process of selecting and implementing a CRM platform that’s right for your business needs.

Contact us today for more information!