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Best Assets to Tokenise on blockchain, best marketing strategies for Assets Tokenisation

There are a number of assets that could be tokenized on the blockchain.

Nonetheless, many corporations are eager to participate in this lucrative market, and billions of dollars in assets have already been “tokenized”. We appear to be only scraping the surface of what might become one of the decade’s most important enterprises. Furthermore, trillions of dollars in real-world assets can be tokenized, and there aren’t many reasons not to do so if clear regulatory requirements are in place.

Effectively, any valuable asset (tangible or not; real or financial instrument) can be tokenized. The resulting digital asset can be considered a coin (or cryptocurrency, which serves as mediums of payment) or a token (digital representation of a tradable asset or utility).

Since investors will be acquiring tokens representing a proportional part of a given asset, they can interact with these tokens by acquiring more from other token owners or selling them to third parties. We are using ERC20 tokens which allow the investors to withdraw their tokens from the platform, and store them in their personal wallets, or use them to interact in other platforms or markets. Our goal is to provide endless possibilities to our investors, so please review the “Blockchain technology and asset tokenization” section to learn about technology and the ERC20 token.

Assets can be monetized through marketing strategies.

Asset tokenization can create new business and social models, such as share ownership of the property itself or of the rights belonging to it. For example, different people owning tokens of a house located on the beach, can now decide when a token owner can go and stay in said house. This is a disruption in the business model, since several people own the same house, or the rights associated with it. Therefore, they can establish when they can use it for themselves or make a profit if they decide to rent the house at times when no token owner is using it, or because they have simply decided that it is better to have a return by renting the house in a continuous way. This example also serves as an example as to how it creates a new social model since one same asset is shared by various individuals who might not share any connection between them except owning tokens of the same house. We are used to owning something only by ourselves, and we must pay for it in its entirety. With asset tokenization a shared economy is built, where just by owning a part, we can still enjoy benefits that a full ownership can provide such as the possibility of using the assets or obtaining profits that come from them.

Asset tokenization of real estate assets is very much alike to taking a private business public. An investor can acquire tokens of a property and become an owner of the tokenized property in the proportion of tokens acquired from all the tokens available. By acquiring these tokens, the investor will have a right to the property’s profits, which will then be distributed to all token owners on a pro-rata basis. For instance, if you own 1% of a tokenized property, you will receive 1% of the property’s profits on a periodic basis.

In its purest definition, an asset is a valuable resource owned by someone or something which represents a good (e.g., land, patent) or contractual agreement (e.g., financial instruments, such as cash, stocks, equity, bonds or derivatives), and which can be used as means of exchange or investment.

Assets can be traded on secondary markets.

How will assets be traded in secondary markets? To ensure the trading of security tokens only on regulated marketplaces, a set of regulations is needed. We are looking at procedures to guide ownership, private valuations, AML/KYC, investors, etc. Also, these requirements can significantly vary from jurisdiction to jurisdiction.

The situation of the art market is a good entry point into the issue of investing in and exchanging of non-bankable assets. Art collections are notoriously illiquid and the sale of a work of art on the market is generally 100% (although there are cases of shared ownership collections). Associating a piece of art with securities or tokens (e.g. issuing tokens at 0.01% of the artwork value) makes it possible to reduce the investment ticket at will. Importantly, small ticket size is a sine qua non condition for the emergence of a liquid market for collectors and investors that does not require the sale of the entire asset. The different solutions available to the market participants are then:

Businesses can find a listing on Securitize Markets, following the issuance process. The Securitize Markets give you a primary marketplace as well as the flexibility for secondary trading. Investors could easily purchase and sell newly generated digital securities. Most important of all, Securitize is easily the most popular asset tokenization platform with the accreditation of SEC and FINRA.